Chuck Stevens Ford

Ford continues to be an industry leader when it comes to the use of social media marketing. Earlier this year Ford debuted the 2011 Ford Explorer on Facebook. They are trying their luck with social media again as they try to create buzz for the 2012 Ford Focus using Facebook and an interactive adventure race.

Ford will put the next-generation vehicle through an extended rollout with a 5-week cross-country rally and global test-drive...