Ford is known for their untraditional marketing methods and the new test drive campaign is no different.

Most people are familiar with the Box Tops for Education program where cereal coupons are traded in for school funding. Normally the purchase of a cereal box or some other participating food product is required to get the box tops, but Ford is offering them for test driving their new cars.    

As part of the two-month "Ford Drives Box Tops" Sweepstakes, schools will earn points toward their Box Tops For Education every time their parents test drive a new Ford vehicle at dealerships like Chuck Stevens Ford - 1304 HWY 31 South in Bay Minette, AL 36507.

The money raised from the test drives will be distributed to schools around the nation and Ford is hoping to raise at least $1 million.  

"This is just another example of us going local and grassroots," says Ford Group VP Jim Farley. "It's a modern program in that it is so local and so authentic."¹

After going for a test drive, Ford will provide an eBox Top, which when redeemed online can be put towards the school of your choice.  

Follow the 3 steps below to earn credit for your child's school today :

1)Request a brochure online.
2) Watch product videos on the Ford or Box Top website.
3) Test drive / purchase a new Ford in October or November. 

To schedule a test drive, come down to Chuck Stevens Ford on 1304 HWY 31 South in Bay Minette, AL 36507 today.  

Source: ¹http://content.usatoday.com/communities/driveon/post/2011/10/ford-and-general-mills-team-for-box-tops-for-education/1