Chuck Stevens Ford

Ford is known for their untraditional marketing methods and the new test drive campaign is no different.

Most people are familiar with the Box Tops for Education program where cereal coupons are traded in for school funding. Normally the purchase of a cereal box or some other participating food product is required to get the box tops, but Ford is offering them for test driving their new cars...

Everyone knew it had to happen one day, but Ford is making it happen now. Like the tape players of yester year Ford will discontinue installing CD Players in upcoming models.

Of course, many of us have lots of CDs that we want to play in our cars so Ford will not be making a sudden change. They will phase out CD players slowly starting with the European version of the Ford Focus...

During Ford's keynote speech at the 2011 CeBIT (the world's largest trade fair for digital IT and telecommunications solutions) CEO Allan Mulally unveiled a new feature for the upcoming Ford Focus, launching in 2012 and all models thereafter. The new feature will be called Sync Emergency Assistance and it will come standard in all Ford vehicles with a Sync system already installed...