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The Fiesta is one of those vehicles that resonates with everybody especially with the younger market. Whatever you're into, it works, said Melvin Betancourt, Ford specialty design manager. It lends itself to a lot of different themes. It's a perfect fit for the aftermarket and for customers who want to express their personality.
SEMA offers the perfect opportunity to showcase all the different ways the personalities of the Fiesta can be expressed, said Sam De La Garza, Fiesta brand manager.
It really shows how Fiesta can be accessorized and how this canvas can be altered to meet many different customer wants and desires, De La Garza said. SEMA represents a special opportunity, because we can show off unique designs that other companies have created. It's not just Ford coming to the table. It's other companies interpreting what Fiesta is, and bringing their own style to the Fiesta launch.
Customization is something already familiar to Fiesta owners. Ford Custom Accessories offers almost anything an owner would need to put a creative touch on Fiesta or give the car even more functionality. Accessory options include exterior or interior design items such as an illuminated gear indicator shift knob and rear spoiler, even a kayak carrier to haul outdoor gear. Customers also can order a body-side tattoo, or choose from one of 18 available graphics to put their own mark on Fiesta.
Small cars are unique in that people love to modify them, whether it's the exterior, interior, or even performance parts, De La Garza said.
Ford Racing Performance Parts is putting its own spin on a Fiesta at SEMA, outfitting a concept Fiesta in a way that is sure to get the hearts of high-performance enthusiasts pumping. The Fiesta will have a production-based 2.0-liter EcoBoost engine, enlarged to 2.3 liters to pump out 350 horsepower.
The goal of our 350-horsepower Fiesta is really twofold first
to
reinforce Fiesta's fun-to-drive nature with an extreme version that
captures the attention of the influential enthusiast, and second, to
introduce the Ford Racing/EcoBoost connection in a way that's
unexpected and outrageous, said Mickey Matus, Ford Racing Performance
group marketing manager. In both cases, we're targeting the
discriminating performance enthusiast with our message. After all, they
are the people others rely on for automotive expertise and
recommendations.
The car comes equipped with several Ford Racing Performance Parts options that are currently available at www.fordracingparts.com. A short-throw shifter offers more precise shifting, while a Ford Racing exhaust gives off a deeper, throatier exhaust note. Also available are 17-inch wheels that are cast-aluminum and painted in charcoal gray.
Additionally, the car features Brembo brakes that offer the ultimate in stopping power, and Ohlins dual-flow valve dampers that deliver comfort and agility.
Ford Racing's Fiesta will arrive in all-blue, pristine condition, and will be painted by a renowned artist during the show with the intention of auctioning the car in the future to benefit the Juvenile Diabetes Research Fund (JDRF).

Other Ford Fiesta project vehicles showcased at this year's SEMA show include:
2011 Ford Fiesta by Ford Vehicle
Personalization
The Ford Vehicle Personalization Fiesta uses green accent colors on the
wheels and grille to set off the unique car, which is equipped with a
four-piece body kit. A new interior package debuts, featuring
white-and-black seating surfaces, door trim inserts, steering wheel and
interior components. It also comes with a newly developed side graphic
an evolution of the tattoo graphic that is currently
available.

2011 Ford Fiesta by Universal
Technical Institute
This unique Fiesta from Universal Technical Institute
offers a
custom DuPont paint job and an Air Lift full digital suspension. A
custom roll cage and Status racing seats make it track-ready, while
Baer brakes and 18-inch wheels and tires provide upgraded
performance.

2011 Ford Fiesta by
3dCarbon
3dCarbon's Euro Series Fiesta makes a bold statement with race-inspired
styling, which includes 3dCarbon racing stripes, window films and rear
roof spoiler. A four-piece body kit consists of an aggressively
sculpted front air dam, aerodynamic side skirts and a rear lower skirt
accented with black trim.

2011 Ford Fiesta by L&G
Enterprises
L&G Enterprises has created the digital Fiesta, which shows off
circuit board-inspired graphics on the exterior. Complete with a
lowered and more aggressive stance, the Fiesta also has a new exhaust
and air intake. Inside are carbon fiber accents, highlighting a sleek
black interior with integrated iPad command center.

2011 Ford Fiesta by H&R
Springs
This Fiesta by H&R Springs makes a style statement and
demonstrates
the versatility of Fiesta with several interior and exterior
modifications. A color-matched body kit and large rear wing, along with
European hood vents offer style and functional benefits. A graphics
wrap around the car shows off a high-tech look, playing on the nature
of Fiesta.

2011 Ford Fiesta by Steeda
Autosports
Steeda Autosports is putting a Fiesta on display that has serious
handling and performance upgrades for enthusiasts. A short-throw
shifter and cold air intake developed by Steeda up the performance
level. Additionally, tuned front and rear lowering sport springs,
retuned dampers, antiroll bars and a front strut tower brace provide
what enthusiasts are looking for in a high-performance car.

2011 Ford Fiesta by
FSWerks
FSWerks is showing its appreciation for the all-new Fiesta with a
complete line of high-performance parts. Features on the SEMA vehicle
include FSWerks-developed cool flow air intake system and race exhaust,
along with stress bars. Other modifications include a body kit,
Continental ExtremeContact DW tires and Aristo Noble two-piece
wheels.

The exciting next-generation Ford Focus ST makes its global debut at the 2010 Paris Motor Show, providing an early preview of the new high-performance model which will be introduced around the world in 2012.
Ford's first global high performance model and a star attraction for Ford in Paris, the powerful new Focus ST show car was revealed today by Alan Mulally, Ford's President and CEO, and Stephen Odell, Chairman and CEO, Ford of Europe.
This range-topping Focus will be completely true to Ford's ST
model
heritage, offering driving enthusiasts an intoxicating cocktail of
exhilarating performance and handling, an addictive sound and muscular
sports design.
"The ST will be the performance flagship of our new Focus range, and we
are excited to provide our enthusiast customers with an early preview in
Paris," said Gunnar Herrmann, Ford Motor Company's Global C-car Vehicle
Line Director. "The ST represents an ultimate expression of Focus
driving quality and performance and we are confident that the new model
will strengthen the reputation of Ford's ST heritage among enthusiast
drivers and attract new fans as well."
Global Performance Model
One common Focus ST model is being developed for all global markets,
with the vehicle targeted for launch during 2012. This will be the first
time that Ford has produced one of its highly regarded high-performance
models for a global audience.
The Focus ST development programme is being undertaken by Ford's global Performance Vehicles group, which comprises Team RS (Europe) and SVT (USA) engineers, who are dedicated to developing and tuning products like the formidable Focus RS, Shelby GT500 and F-150 SVT Raptor.
For new Focus ST the development is being led by Team RS performance specialists based in Europe, building on their extensive experience in engineering sought-after cars like the previous ST models and legendary RS series.
"The new Focus ST will be our first true global performance vehicle and we are excited about the chance to give many customers worldwide their first taste of Ford's acclaimed ST heritage," said Jost Capito, Director of Global Performance Vehicles. "Like the ST and RS models before it, the Focus ST will be the result of painstaking tuning around the curves of the Nürburgring, along high-speed German autobahns, and down classic British B-roads.
"For European drivers, the Focus ST will bring the same distinctive qualities of pure dynamics and performance that have created the unique appeal of our ST heritage.
"For enthusiasts in North America and Asia who have asked why our compact performance models were not available to them - the wait is almost over! The new Focus ST will offer exactly the same exciting driving experience wherever it's on sale," added Capito.
More Performance - and More Economy - from Ford
EcoBoost Power
At the heart of the appeal of the next-generation Focus ST is a
high-output 250 PS derivative of the efficient and advanced new
2.0-litre Ford EcoBoost four-cylinder petrol engine.
Succeeding the turbocharged 2.5-litre five-cylinder unit of the current European model, this unique 250 PS Ford EcoBoost engine is being specially developed for the new Focus ST to ensure that the car gets the muscular performance - and the inspirational sound - which it deserves. It also marks the first application of the four-cylinder Ford EcoBoost engine in a high performance model.
Compared to the 2.0-litre Ford EcoBoost engine used in other Ford vehicles, the 250 PS unit features re-designed intake and exhaust systems and a unique engine calibration to deliver the desired level of power and responsiveness. The engine retains the strong torque delivery which is a feature of Ford EcoBoost designs, with a broad, flat torque curve offering a maximum output of 360 Nm.
One of a completely new generation of downsized, high-efficiency, low-CO2 petrol engines from Ford, the 2.0-litre Ford EcoBoost is a lightweight, all-aluminium design which combines three technologies - high-pressure direct injection, low-inertia turbocharging and twin independent variable cam timing - to create an advanced combustion system which brings new levels of performance and fuel efficiency to petrol engines in this power range.
This ultra efficient 250 PS engine therefore not only delivers over 10 per cent more power and torque than the current 2.5-litre unit, it is also estimated to reduce fuel consumption and CO2 emissions by more than 20 per cent.
The standard transmission for the Focus ST is a 6-speed manual
gearbox, optimised with more sporting ratios carefully matched to the
performance characteristics of the engine.
Genuine Performance and
Handling
Ford Team RS performance vehicle specialists have a mission: to ensure
that the new Focus ST delivers the pure performance and handling
everyone expects from a genuine Ford ST model.
Compared to the standard Focus, the ST model will feature a comprehensive range of enhancements including a chassis lowered by 10mm, a substantially different variable ratio steering system, high performance brakes and unique suspension tuning, that will enable the vehicle to deliver the acclaimed ST handling agility and poise.
Naturally, the ST will also benefit from the performance improvements being delivered by the next-generation Focus vehicle architecture. Features like a stronger, stiffer body structure, optimised front and rear suspension system designs, and a new electric power assisted steering (EPAS) system all contribute to superior vehicle dynamics and improved refinement.
Unprecedented Level of Smart
Technologies
Focus ST drivers will also be able to take advantage of the
unprecedented level of smart new technologies incorporated in Ford's
latest global C-car platform, including advanced new driver assistance,
powertrain, chassis and active safety features.
Many of these features, such as the advanced new Torque Vectoring Control system - which acts like a torque vectoring differential to enhance cornering stability and agility - have a direct impact on improving driving quality to an even higher level.
"This is the third generation Focus ST and we are determined
that the
new car will continue the strong heritage of affordable, high
performance ST models into the future," said Jost Capito. "The
technology on offer with Ford's new global C-car platform will also help
to ensure that the Focus ST provides enthusiasts with an exceptional
driving experience."
Unique High-Performance
Exterior
The new Focus ST features a highly distinctive sports exterior,
providing significant functional and aerodynamic benefits and clearly
differentiating the ST derivative from other models in the new Focus
family.
While sharing the already sleek and dynamic profile of the new Focus five-door, the ST features unique front- and rear-end designs, together with muscular extended rocker panels and striking new alloy wheels based on the classic Y-spoke ST pattern.
"The changes we have made to deliver superior aerodynamics and vehicle performance have made the new Focus ST even more sporty and distinctive," explained Martin Smith, Executive Design Director. "Exciting new design treatments at the front and rear give the ST a much more dynamic and purposeful character, making it very clear that this is definitely a sporting Focus."
The more sporting design language is particularly evident at the front end, where the twin upper and lower grilles of the standard car are replaced by a prominent new one-piece design.
Representing the sportiest definition yet of Ford's signature trapezoidal grille, the bold one-piece design is placed higher on the nose of the vehicle, and incorporates a distinctive hexagonal mesh finished in high gloss black.
The front spoiler has a completely new configuration, with a deep central splitter framed by small motorsport-inspired spoiler blades on either side, which sweep round and encompass the fog lamps. The spoiler blades are linked to the rest of the body lines through the grille structure, which is reminiscent of the similar treatment in the current Focus RS model.
The more assertive, sporting character of the front end is completed by details like the gloss black finish to the headlamp bezels, and the bold red ST badge on the one-piece grille.
From the side, muscular extended rocker panels emphasise the lowered chassis, and the bold wheel arches are filled with 19-inch alloy wheels which are the latest evolution of the classic Y-spoke ST wheel.
Dynamic Rear End
Treatment
The rear bumper and lower fascia is also completely new, with prominent
diffuser-style vents on either side which mirror the form of the front
spoiler blades. Rear lamps with a dark smoked tint enhance the sporty
feel.
The new Focus ST has a high-performance exhaust system, which exits the vehicle through a central dual-pipe outlet. The exhaust outlet has been given a highly-distinctive design treatment with a strong kinetic form which emulates the design themes on the rest of the car.
The car's aerodynamic package is completed by a highly effective integrated roof spoiler, which has been optimised to deliver improved high-speed stability and reduced drag. With a larger, more exaggerated design than the spoiler on the current Focus ST, it incorporates ducting to the rear screen and has been carefully integrated with the vehicle tailgate and roof.
Dramatic New Body Colour
The Paris preview car is finished in a dramatic new 'Tangerine Scream'
body colour, which reflects the exciting and energetic new character of
the Focus ST.
A spiritual successor to the signature Electric Orange finish of the current Focus ST, Tangerine Scream is a very intense and vibrant high-saturation metallic yellow-gold tone created using an experimental process with multiple layers of tinted lacquer.
"Such an exciting new car deserves an exciting new finish and we believe that this vibrant new colour will prove just as memorable as Electric Orange," said Martin Smith. "You can expect to see a very similar shade when the ST reaches the showroom."
To complement the vibrant exterior colour, the 19-inch alloy wheels have a warm, anodised Golden Graphite finish. Their sophisticated five-spoke design is contrasted by the brake calipers which are brightly painted in body colour.
Bold High-Contrast Sports
Cockpit
The performance theme from the exterior is echoed inside the car, with a
very bold high-contrast sports cockpit featuring Recaro seats, unique
instrumentation and modern, highly technical finishes.
Dramatically-bolstered and rally-inspired Recaro leather and fabric front seats provide an ideal balance between sporting support and long-distance comfort, and form the centrepiece of the cabin.
The seats are finished in high-quality Charcoal Black leather, offset by bold orange gold panels in a neoprene fabric and vibrant yellow-gold contrast stitching. The central Charcoal Black fabric seat panels feature a rugged embossed design in the style of a performance tyre tread pattern. The rear Recaro seats are finished in the same distinctive style.
Throughout the cabin, unique details ensure that the Focus ST clearly signals its sporting intent. Three additional gauges for turbo boost, oil pressure and oil temperature are housed in a dedicated binnacle on the upper instrument panel; the instrument cluster features unique ST sports graphics with red needle pointers; and the centre console has a technical carbon-effect finish.
The interior has the signature ST treatment of a dark interior environment, with black headlining, bespoke steering wheel and a gear knob featuring the ST logo, plus metal racing pedals.
The premium sports feel of the cabin is enhanced by a generous use of Charcoal Black leather with vibrant yellow-gold contrast stitching on many of the interior surfaces, including the seats, door panels, central armrest, steering wheel, gearshift gaiter and the top of the instrument binnacle.
"The Focus ST will be a serious driving machine, and we have developed a purposeful exterior combined with a cockpit that blends sporting function with impressive comfort," said Stephen Odell. "The approach of form following function is a key part of the ST DNA, and we have remained true to that both inside and outside the vehicle."
DEARBORN, Mich., Oct. 29, 2010 Ford Motor Company is launching the most fuel-efficient full-size pickup of any manufacturer the all-new 3.7-liter V6 engine in the 2011 F-150. It is projected to deliver best-in-class 23 mpg highway, pending EPA certification.
The new 5.0-liter V8 engine is projected to deliver best-in-class 21 mpg highway, pending EPA certification.
The all-new engine lineup for the 2011 Ford F-150 is focused on delivering what matters most to truck customers best-in-class power, capability, durability and fuel economy, said Barb Samardzich, vice president of Powertrain Engineering. Each engine offers an unequaled combination of these attributes.
The new 3.7-liter V6 is projected to deliver 16 mpg city and 23 mpg highway in 4x2 configuration. The new 5.0-liter V8 is projected to deliver 15 mpg city and 21 mpg highway in 4x2 configuration. No manufacturer offers better fuel economy numbers in these respective segments.
Seventy percent of F-150 customers said better fuel economy is what they'd like improved most in their truck, said Doug Scott, Truck Group marketing manager. The 2011 Ford F-150 does exactly that with best-in-class fuel economy, best-in-class capability and power, and more powertrain choices to suit their different needs.
The new V6 and V8 make up half of an all-new powertrain lineup for the 2011 Ford F-150, part of the most extensive engine makeover in the 62-year history of F-Series. Also new for 2011 are the 6.2-liter V8 and 3.5-liter EcoBoost truck engine. The EcoBoost will be available in early 2011. Trucks with the 3.7-liter V6, 5.0-liter V8 and 6.2-liter V8 will arrive in dealer showrooms later this year.
Each engine is mated to a fuel-saving six-speed automatic transmission. Ford is the only manufacturer to equip its entire full-size pickup lineup with six-speed gearboxes as standard.
This versatile new powertrain lineup enables F-150 customers to choose the engine that best suits their needs.
Several other improvements help increase fuel
economy
The extensive work to maximize the efficiency of each engine is
complemented by additional improvements to the transmission and other
areas of the new F-150.
The tried-and-true 6R80 six-speed automatic transmission has been upgraded to bring available customer conveniences such as SelectShift capability with progressive range select and manual mode to the F-150 for the first time.
The transmission has been optimized for each new engine. The transmission matched to the 3.7-liter engine, for example, has fewer clutch plates compared with the other F-150 engines.
A one-way clutch, which allows for smoother 1-2 and 2-1 shifts, faster downshifts and improved fuel economy, has been added. The gear ratios, span and shift schedule have been optimized for better off-the-line performance and improved fuel economy. The double-overdrive gear also provides better fuel economy.
Another fuel saver is the addition of class-exclusive electric power-assisted steering (EPAS) to the 3.7-liter V6, 5.0-liter V8 and 3.5-liter EcoBoost powertrains. The EPAS system replaces a conventional hydraulic system, which runs continuously off the engine, with a system that draws power only when needed. Ford is the first manufacturer to widely offer EPAS on full-size pickup trucks. EPAS contributes about a 4 percent fuel-economy benefit compared with conventional hydraulic systems.
Our new engine lineup allows greater flexibility for customers to select the powertrain choice that best suits their needs, said Samardzich. And each engine delivers outstanding power, capability and fuel economy.
3.7-liter four-valve Ti-VCT
V6
The 3.7-liter will be the most powerful, capable and fuel-efficient
base V6 of any truck in its class. Key attributes include:
5.0-liter four-valve DOHC Ti-VCT
V8
The 5.0-liter V8 in the 2011 F-150 offers many class bests compared
with comparable base V8s, including:
6.2-liter two-valve SOHC
V8
The 6.2-liter V8 is a premium engine offering on the 2011 F-150. It is
now standard on F-150 SVT Raptor, with expanded offering on other
specialty applications. Its attributes include:
3.5-liter Ti-VCT
EcoBoost
A premium powertrain offering available after launch, the 3.5-liter
EcoBoost has more torque than any competitors V8 with the fuel economy
of a smaller-displacement engine. This EcoBoost engine will establish a
new benchmark for its combination of performance capability and fuel
efficiency. Its attributes include:
For more information
For additional press releases, fact sheets and photos on the new F-150,
please click here
for the 2011 Ford F-150 media site.